WeвЂ™re working closely using the supermarkets to see when we may start pulling peopleвЂ™s buying and information that is SKU in an attempt to see if these extra electronic information footprints on individuals may be used in underwriting. Therefore weвЂ™re pulling a whole lot of data because while you said, the majority of our customers, 1 / 2 of our clients donвЂ™t also have credit rating or have slim file and they also donвЂ™t show up just how an old-fashioned applicant would. So we have to consider other sources to try to underwrite them. Our technology is allocated to that, to automate that.
Peter: Okay, therefore itвЂ™s interesting if you ask me because we imagine even in a systemвЂ¦iвЂ™m that is cash-based about the supermarkets. Oftentimes, you obtain like a price reduction card that provides you unique product sales. It is possible to pay in money plus they can nevertheless get the purchase history because in the event that you swipe that card chances are they understand who you really are and exacltly what the purchase can be so I’m able to see there is a treasure trove of information possibly in many these partnerships that i believe if youвЂ™re going direct to your public, you merely canвЂ™t replicate that.
James: ThatвЂ™s right and we also bring lots of value to our partners also because for instance within the market that is underbanked a higher portion of acquisitions during the point of purchase which can be carried out in money.
James: that which we discovered is when you’ve got a very good financial services providing like an excellent loan productвЂ¦because we just take you through plenty of questions and now we understand your geographical area, we need to do lots of work to underwrite you. just What weвЂ™re taking care of once the phase that is next our supermarket lovers is supplying the clients with an electronic voucher where chances are they just just take that coupon back into the purpose of purchase into the supermarket and so they may then redeemвЂ¦they may either say I have the $1,200 cash through the loan after which they obtain the money handed for them from that voucher, that electronic barcode during the point of purchase or they are able to say, you understand, I would like to go invest a few of this cash into the shop after which the others they have because like cash return.
Therefore exactly exactly exactly what thatвЂ™s enablingвЂ¦that actually helps the supermarket plenty too since it allows them to ID that consumer during the point of purchase and attempt and get to know their preferences and track them and so the information works both methods. That which we didnвЂ™t understand whenever we initially began is the fact that we could really be an enabler for information analytics for the partners too which includes been pretty cool.
Peter: And plus if theyвЂ™ve got $1,000 more in their pocket, theyвЂ™re probably going to pay a bit that is little at the supermarket than they might have otherwise. Therefore I is able to see it is certainly a win-win.
Peter: anyhow, i wish to talk aboutвЂ¦before we get much further, i really do desire to speak about your present CDFI official certification. Therefore perhaps you explain for those who donвЂ™t know what a CDFI is and what it means to get a certification before you talk about that process, can?
James: definitely, and so the CDFI is made into the Clinton management underneath the Riegle Act and basically the thinking in those days wasвЂ¦you know, certainly one of our board people, Gene Sperling, who had been the NEC Director under Clinton after Bob Rubin and in addition under President Obama, he had been pretty instrumental within the creation of the therefore IвЂ™ve even quizzed him about this concern also in regards to the history, but fundamentally in the past, you know, there was clearly a feeling thatвЂ¦you recognize, i believe much like today that many banks donвЂ™t actually serve all communities and serve that is donвЂ™t well and thereвЂ™s lots of communities being put aside.